Storm protection, sold the way it is bought

The brief

Storm protection is not considered for long. In Florida the decision compresses into the weeks around a forecast, and the company that gets the call is the one whose site answers three questions fastest: can you fit my house, have you done it before, and how soon can someone come out.

So the site had to put the range, the proof and the phone number within reach from any page — and treat the service that follows the sale as part of the offer rather than as fine print.

What it does

• The range, explained plainly. Shutters, pergolas, guillotine windows and awnings each get their own treatment, with the hurricane rating stated where a homeowner will look for it.
• Service presented as a product. Repairs, emergency callouts and annual maintenance are an offering in their own right, including the membership that puts a customer at the front of the queue.
• Proof before persuasion. Completed installations are shown, because in this trade a photograph of a finished job on a real house outperforms any amount of copy.
• One action, everywhere. The free consultation is reachable from every section instead of parked on a contact page nobody scrolls to.
• A form that catches mistakes. The enquiry form tells the customer about a missing detail immediately, rather than after a submission that quietly goes nowhere.

Built with

• React

Where it stands

The site is live at weatherguardsystem.com, serving the company's Miami market across the full range and the service offering. It is the only project here built for a client outside Europe.

See also